The challenge was to refresh Dell's "Because of You" campaign, an internal activation intended to celebrate the global impact of Dell and its employees. Prior iterations were created by an outside agency, and weren't making the connection team members were needing. This was our opportunity to prove that our talent and insider knowledge was our advantage.
Our "The Power of You" concept spotlighted the source of Dell's success, it's team members. We identified impactful individuals and customers and shared their stories. We photographed all of the Dell team members in-house. This was quite the logistical challenge and required a strong project manager to coordinate. As the campaign grew in popularity, we needed to develop systems and templates to maintain the consistent look and tone of the campaign, while giving the regions the opportunity to participate. The result was a powerful and emotional internal activation that showcased dozens of Dell team members and customers from all over the globe. Hundreds of assets were developed and translated for regions including; posters, lobby graphics, large format wall clings, internal events, web, and videos. The campaign continues to be refreshed annually.