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Holiday Shop

Holiday Shop

Transforming a space on a shoestring budget was something we became experts at. The challenge, come up with an event that featured a pop-up shop on the Dell Round Rock Campus. With our space already determined, and our available budget cut in half midway through, we still managed to exceed expectations. Team members were greeted by a giant present with an eight-foot bow on top. We showcased product available for purchase in the middle of the space, flanked by two alcoves; the Windows office space and the Alienware gamer lounge. Print and digital communications were created along with lobby installations featuring seven-foot presents announcing the dates and hours the shop was open. Team members and their families were invited to attend the opening of The Dell Holiday Shop where we had prizes, giveaways, a photo booth, and holiday treats.

Art Director: Russell Toynes,
Designer: Angèle DavidsonAlyssa Almeida
Copy: John Gorman

Date: 2015
Client: Dell
Role: Art Director
Next: Indeed